
Pretty And I Know It
“Pretty And I Know It” — the message we want to send through this photoshoot. Especially in Vietnam— with narrow beauty standards— we struggle to feel beautiful and to fit in. While some would say that women have to look a certain way to be considered “pretty”, we would argue otherwise. We think that every women is beautiful in their own way, and this is proof of that.









áo dài collective is a community based digital
magazine that aims to
empower and amplify
Vietnamese
female stories through writing, arts,
media
and interviews.

read our stories
filmed by : Minh Ngọc Nguyễn
edited by : Dung Tạ
hear their self-love & confidence stories
in this video segment, we interviewed six women of different backgrounds regarding their confidence journey, specifically with their experiences growing up and living in Vietnam. sit back, and be prepared to be vulnerable with us.
LEARN ABOUT INSPIRING WOMEN
our artists
Lilphantats — Tattoo Artist
“For my works, I use the simplified features and combine with the blotchy colors and my inspiration when using color is the paintings Van Gogh. My work mostly centered around Vietnamese themes such as girls wearing ao dai, conical hats, pipe tobacco, bicycles, four-body shirts, cub cars, members of the ethnic minorities,... Since most of my clients are foreigners, I want to convey something about the culture and identity of the country I was born into in my tattoo — as a way to spread the tradition of Vietnam to people all over the world.”
Phạm Hồng Hạnh —Photographer & Storyteller
“Photo taken with Canon kiss, Fujifilm. On the way to work in Ha Giang, October 2019, we happened to see a corner of the main rice terraces, which is very fragrant, shiny yellow in the autumn sun. Even more beautiful is the image of a small family. The mother harvests rice with the baby on her back, who surprisingly didn't cry one bit.”






Get To Know Áo Dài
Ao Dai Collective is a digital magazine dedicated to Vietnamese women. Our team consists of Vietnamese gender-marginalized artists from all over the world. We want to shed light on the unheard stories of Vietnamese women, through:
+ publishing stories online
+ interviewing inspiring Vietnamese women
+ creating artworks
+ showcasing works artwork from Vietnamese artists
Ao Dai will publish 4-5 seasonal issues in a year, each issue focusing on a specific topic. Ao Dai will serve as a vehicle to empower and promote the stories of Vietnamese women, connecting our strong network of women and inspiring the women around us. raise their voices.